SM North EDSA is officially back with Max Collector: Collectors Con Year 4, happening until July 30 at The Block Atrium, Quezon City, Philippines. In partnership with Funko and Toy Kingdom, the two-week celebration is under the SM Fandom initiative and invites all collectors, pop culture lovers, and fandom enthusiasts to SM North EDSA, your most-loved mall, which transforms into the ultimate maxed-out experience for every kind of fan.
Whether you’re hunting for limited-edition collectibles, discovering new favorites, showing off your latest haul, or simply sharing your passion with fellow enthusiasts, Collectors Con Year 4 offers an immersive space where fandom comes to life.
This year’s convention features Toy Kingdom, Co., Coolectzone, Filbars, Miniso, Disney Store, Geek PH, MiniCo, Hot Toys, Funko, Funism, Bandai, McFarlane, Sunrise Pop, Alien Stage, Masters of the Universe, Blokees, and Good Smile—making it a one-stop destination for collectors of every generation and interest. Adding to the excitement is the first-ever “Alien Stage” pop-up in the Philippines, giving Filipino fans the chance to experience the world of the hit South Korean animated musical web series up close through exclusive merchandise and themed displays.
Whether you’re a seasoned collector or just beginning your fandom journey, Max Collector: Collectors Con Year 4 is the place to discover exciting finds, connect with fellow fans, and enjoy a truly maxed-out celebration of pop culture—all at SM North EDSA, your most-loved mall.
SM Supermalls is a chain of shopping malls in the Philippines and is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. It is described as the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences.
One of its most popular projects is Animezing North, SM North EDSA’s umbrella initiative for official anime activations, where globally celebrated anime titles — including ONE PIECE, Pokémon, DAN DA DAN, and JUJUTSU KAISEN— come to life through curated exhibits, interactive attractions, exclusive merchandise, and themed experiences at The Block Atrium. The project was recognized with a Bronze Stevie® Award for Innovation in Cultural or Community Events at the 2026 Asia-Pacific Stevie Awards held in Macau last April, honoring its innovative approach to anime fan engagement while driving strong mall foot traffic and sales.
For more updates, check out the SM Supermalls website and SM City North Edsa’s Facebook, Instagram, and X (formerly Twitter).
Photos via SM Supermalls
Source: Press Release
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