Popular clothing brand Levi’s has announced a limited-edition collaboration with Studio Ghibli’s Princess Mononoke from Studio Ghibli. The clothing collaboration will be officially available on August 10, with Red Tab members able to access the collection early on August 5.
According to Levi’s, the Princess Mononoke collection features hand-painted designs which depict nature-themed scenes inspired by the film, as well as various motifs seen throughout such as the main character San, the Kodama tree spirits, and the Forest Spirit. For them, this collection is a “love letter” from both them and Studio Ghibli to those who want to appreciate the artistry of the film.
“We tried to create moments within the clothing that were universally accessible—that work aesthetically whether you’re a casual observer or a super-fan. We hope people see the love and detail that went into this collection, how meticulous our work was. Most fans of Studio Ghibli films—and maybe particularly of Princess Mononoke—have a huge appreciation for the artistry that goes into them.
We hope people see it as a bit of a love letter, from Levi’s® and Studio Ghibli. We wanted to capture the beauty of the film and how meaningful the message is. We hope that, in seeing the collection, people feel nostalgic for the film. We hope people feel transported into the environment of the clothes. And we hope people feel excited to see their favorite characters, and wear them proudly.”
Statement by Levi’s
Princess Mononoke is a 1997 anime film, directed by Hayao Miyazaki. Cast members included Yoji Matsuda, Yuriko Ishida, Yuko Tanaka, Kaoru Kobayashi, Masahiko Nishimura, Tsunehiko Kamijo, Akihiro Miwa, Mitsuko Mori, and Hisaya Morishige. GKIDS has licensed the film for North American release, describing the plot as:
Inflicted with a deadly curse, the young warrior Ashitaka heads west in search of a cure. There, he stumbles into a bitter conflict between Lady Eboshi, the proud people of Iron Town, and the enigmatic Princess Mononoke, a young girl raised by wolves, who will stop at nothing to prevent the humans from destroying her home and the forest spirits and animal gods who live there.
The film also won several accolades including “Best Film” and “Best Animation Film” at the 52nd Mainichi Film Awards and “Picture of the Year” at the 21st Japan Academy Awards.
Source: Levi’s Press Release
©1997 Studio Ghibli – ND