The latest commercial for Coca-Cola’s Georgia Japan Craftsman coffee features the playful Lum from the Urusei Yatsura series. The ad is part of a recently-announced collaboration between the anime and the coffee brand, which is limited to Japan.
In the 15-second ad, a businessman visits a convenience store, trying to buy a coffee for work. Out of nowhere, Lum appears and recommends he try Georgia Japan Craftsman. He is briefly stunned by Lum’s appearance and then he gets literally stunned: similar to how Lum uses her powers in the series.
The ad also uses “Aiwanamchu” by MAISONdes and asmi, which serves as the second opening theme song for the Urusei Yatsura reboot. As part of the campaign, limited merchandise will be also released, as well as online stickers for LINE.
Studio David Production is animating the new adaptation of the iconic manga. The series is set to have a total of 46 episodes; the first 23 will air in two consecutive cours. HIDIVE is streaming the anime. The staff for the anime includes:
Urusei Yatsura is based on a romantic comedy manga by Rumiko Takahashi, serialized from September 1978 until February 1987. The first anime adaptation had 195 episodes and aired from October 1981 to March 1986. It was animated by Studio DEEN and Pierrot.
Viz Media is publishing the Urusei Yatsura manga in English and describes the plot as:
In a high-stakes game of tag, Ataru must touch Lum’s horns in ten days—or aliens will take over the earth! The fact that Lum can fly doesn’t make Ataru’s job any easier. As it turns out, the game of tag is only the beginning of Ataru’s troubles, as he continues to attract strange encounters with otherworldly beings like beautiful snow spirit Oyuki and the sexy crow goblin Princess Kurama!
Source: Georgia x Urusei Yatsura Special Site
©Rumiko Takahashi, Shogakukan / “Urusei Yatsura” Animation Production Committee