Genshin Impact collaboration with Baskin-Robbins Japan, known locally as 31 Ice Cream, began on September 8 and will run until October 6, 2026. The campaign features exclusive merchandise, character artwork and several limited bonuses, with demand for one of its main products already exceeding expectations.
Baskin-Robbins Japan announced that the Genshin Impact Ice Cream Set has already sold out at some locations. The company said purchases surpassed expectations and apologized to customers who had been looking forward to obtaining the set.
The collaboration’s main visual features Flins and Linnea visiting a Baskin-Robbins store, with both characters also appearing on exclusive acrylic stands included with the Genshin Impact Ice Cream Set. The set contains four ice creams and two acrylic stands, with Flins measuring approximately 14 cm and Linnea approximately 12 cm. A background card included with the package can also be displayed behind the stands.
ALSO READ:
Ufotable Begins Long-Term Genshin Impact Animation Project
Genshin Impact and Crunchyroll Collaboration Offers Exclusive In-Game Rewards for Version 7.0
Beginning on September 12, customers will also be able to receive one random collaboration sticker from seven designs while supplies last. A total of 310,000 stickers are planned for distribution nationwide./
Another giveaway begins on September 28, coinciding with Genshin Impact‘s sixth anniversary. Customers purchasing eligible collaboration sets, Fresh Packs or Variety Boxes can receive one collaboration design pick sheet while supplies last, with 31,000 available nationwide.
The campaign also includes a new promotional video built around different ways of sharing ice cream, such as giving it to someone who is tired, sharing it with a close friend or offering it as a gift.
The company’s previous collaborations included ONE PIECE.
Source: Baskin-Robbins Japan Official Website
© COGNOSPHERE
Join the discussion
Comments are linked to your Anime Corner account and published after moderation.
Sign in to comment
Use your Anime Corner Portal account across all Anime Corner services.