SHIBUYA TSUTAYA and DESIGN COCO have announced that a special hololive English -Advent- pop-up shop will be featured at Anime Expo 2025, taking place July 3-6 at the Los Angeles Convention Center.
The pop-up is part of the debut of AXGRIT, a new brand initiative launched by SHIBUYA TSUTAYA and Design Coco to celebrate the anniversaries of SHIBUYA TSUTAYA’s grand reopening and its sixth-floor IP Bookstore. The Anime Expo booth will include merchandise and displays originally featured at SHIBUYA TSUTAYA’s location in Tokyo since April.
Exhibit Details:
- Dates: July 3–6, 2025
- Location: Anime Expo, Los Angeles Convention Center
- Booth: SH-1927
The booth will feature exclusive hololive English -Advent- merchandise and 1/7 scale figurine displays designed to bring visitors into the hololive universe. It;’s noted that some items from the original Tokyo installation, such as life-sized sculptures, will not be shown at Anime Expo.
AXGRIT is a newly developed IP brand focused on storytelling through figures and exhibitions. Its concept revolves around a post-apocalyptic, anti-gravity-themed world where dimensions have collapsed and merged. The brand aims to blend original lore, craftsmanship, and global fan culture into immersive pop-up experiences, beginning with SHIBUYA TSUTAYA and now expanding internationally.
More information is available on the official website.
Source: Press Release
©COVER ©AXGRIT
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