Moose Toys has announced a partnership with Netflix to develop a global licensed toy line based on the live-action adaptation of ONE PIECE. The product lineup will feature action figures, playsets, plush, roleplay items, and collectibles inspired by the Straw Hat Pirates, including Monkey D. Luffy, Zoro, Nami, Usopp, and Sanji.
This marks Moose Toys’ first licensing deal with Netflix and is part of the company’s strategic expansion into licensed toy brands. They recently also announced an animated shorts series based on their MrBeast toys.
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The upcoming toy collection is based on Netflix’s live-action adaptation of ONE PIECE, which follows Monkey D. Luffy and his crew’s journey to find the legendary “One Piece” treasure.
Joe Smith, Vice President of Global and U.S. Marketing, Licensed Brands at Moose Toys, stated:
“This ONE PIECE collection with Netflix and Tomorrow Studios represents our first licensing deal with the entertainment giant and a significant next step in the expansion of our portfolio. In ONE PIECE, you have a captain who’s all in on a quest for new adventures, with a trusted crew, which makes for a great analogy to the way that Moose Toys does business with our partners. We cannot wait to embark on this adventure with Netflix and deliver a treasure trove of awesome new toys full of Moose innovation to delight fans of the popular series.”
The toy line is set to launch globally, offering fans new ways to engage with the world of ONE PIECE through collectibles and interactive play experiences.
ONE PIECE and Its Global Impact
ONE PIECE by Eiichiro Oda is the highest-selling manga series in history. The manga began serialization in Shueisha’s Weekly Shonen Jump in 1997, releasing 110 volumes so far. Volume 111 is scheduled to release on March 4, 2025 in Japan.
Netflix’s live-action adaptation was developed in partnership with Shueisha and Tomorrow Studios. The show is led by co-showrunners, writers, and executive producers Matt Owens and Joe Tracz, with additional executive producers including Eiichiro Oda himself, along with Marty Adelstein, Becky Clements, Tetsu Fujimura, Chris Symes, and Steven Maeda.
The first season of ONE PIECE quickly became a global success, entering Netflix’s Global Top 10 Shows for eight weeks, debuting in 93 countries, and reaching #1 in 46 markets with 71.6 million views in its first four months.
Season 2 of the ONE PIECE live-action already revealed over 20 new cast members, including Crocodile, Robin, Vivi, and more. The first look at Chopper and Drum Island was revealed in September last year. The main cast includes:
- Inaki Godoy as Monkey D. Luffy
- Mackenyu as Roronoa Zoro
- Emily Rudd as Nami
- Taz Skylar as Sanji
- Jacob Romero Gibson as Usopp
You can watch the series on Netflix.
Source: Press Release
© Eiichiro Oda / Shueisha © Netflix
© Moose Enterprise Pty
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