VTuber Agency Prism Project Opens Up New Round of Auditions

PRISM Project, a VTuber agency that is a part of Sony Music Entertainment (Japan) Inc., has announced a new round of talent auditions for all genders. This follows after Prism Project entered a partnership with Sony Music Entertainment, which was announced in May this year.

Interested applicants must come from select countries: the United States, Japan, Canada, Mexico, United Kingdom, Germany, France, Italy, Spain, Australia, New Zealand, Brazil, Peru, Taiwan, Hong Kong, Macao, Republic of Korea, Thailand, Malaysia, or Singapore. As part of the audition process, applicants must be able to conduct their streaming content primarily in English and Japanese, although other language skills are welcome as well.

Furthermore, applicants must show a desire to grow their career as professional virtual talents and interest in pursuing other related talent activities under a professional management team. If accepted, talents will be offered a contract to conduct VTuber activities for a year, with a minimum of four streams per week.

“Just like a family, PRISM Project aims to share in the wonderful moments that a professional talent will experience on their journey, as well as to help guide them through all the ups and downs that may pop up along the way as each talent pursues their own career and personal goals.”

Statement from PRISM Project.

PRISM Projects aims to further utilize Sony Music’s expertise in talent management, voice acting, music production, event production, and digital technology. The agency has stated that they will push the boundaries of the virtual talent space by providing growth and development opportunities for its future talents.

PRISM Project officially launched in 2021 with three talents (called “Agents”) and a founding team. Currently, the project has 12 active Agents with a worldwide fanbase:

PRISM Project is one of the many VTuber projects under Sony Music Entertainment. Some of the investments include Virtual Cinderella Project in cooperation with Bilibili, produced by Rino Sashihara; the VERSEⁿ project under Sony Music Labels’ NeOFRONT brand and Helixes; the VEE virtual talent and development project, and a majority stake in ANYCOLOR Inc., the management company of Nijisanji.

Source: Press Release