airasia's Project Kavvaii Opens Up New VTuber Auditions

Project Kavvaii, the VTuber agency backed by the airasia Super App, is opening up new VTuber additions on November 29, 2021. The project aims to expand its lineup of talents, which started off with their current VTuber Aozora Kurumi.

Project Kavvaii opens applications until 31 December of this year. Two talents will receive a one-year contract, with access to a support team and complete set of tools for streaming. They will be given the opportunity to collaborate with the airasia team to help shape and build on their characters.

Speaking about the new audition process, Rudy Khaw, Chief Brand Officer at airasia, noted that Aozora Kurumi’s debut has brought them closer with the VTubing community. He added that what started out as an idea and a team effort has been made into reality, evident with what Kurumi has achieved so far.

“Our aim for Project Kavvaii is to eventually develop into a virtual talent arm that provides entertainment and engagement opportunities for fans, for brands, for communities and even pull people into the world of the airasia super app for everyone.”

Rudy Khaw, airasia Chief Brand Officer

Interested candidates should be streamers who enjoy singing, hosting, gaming, interacting with the VTuber community, and would like to explore a career as a content creator.

To submit an entry, all applicants must submit a 2-minute introduction video showcasing their talents. More info on the terms and conditions of the application process is available on the official website.

About Project Kavvaii and Aozora Kurumi

Project Kavvaii first launched in March 2021 as an online platform aimed at showcasing and empowering the ASEAN VTuber community. They also aim to unite talents and showcase Southeast Asia’s regional identity to the world through their VTuber talents.

Its first talent, Aozora Kurumi, debuted on May 8 this year, and has since then completed over 100 streams. She currently has hit 15,000 subscribers on YouTube.

The agency has also recently concluded its fan-art contest dedicated to Kurumi. Winners got prizes ranging from drawing tablets, hotel accommodation, and reward points from airasia. Check out the winning entries here.

You can find Project Kavvaii on YouTube and Twitter. Kurumi is also on YouTube and Twitter.

Anime Corner has previously interviewed Project Kavvaii, ranging from integrating their message with airasia branding, as well as future plans for this endeavor.

Source: Press Release · ©2020 AirAsia Group Berhad