CASETiFY has appointed G-DRAGON as its inaugural Global iCON, signaling a new creative phase for the lifestyle brand as it begins its 15th anniversary year. The collaboration positions the artist not just as a campaign face but as a central figure in shaping CASETiFY’s creative direction throughout 2026.
Recognized internationally for his work in music, fashion, and art, G-DRAGON brings cross-disciplinary influence to the partnership. Known for his work with luxury labels and his own brand PEACEMINUSONE, he will contribute to product development and brand strategy beyond standard promotional roles.
Wesley Ng, CEO and co-founder of CASETiFY, who Anime Corner had the opportunity to interview last year, stated:
“Welcoming G‑DRAGON as CASETiFY’s inaugural Global iCON is a powerful statement as we mark our 15th Anniversary. He will not only amplify our reach but strategically influence our creative direction, reaffirming our belief that technology is the most important canvas for personal expression today.”
The campaign theme, “CHROMATIC: FORMS & HUES,” begins with two product drops on January 26. “CHROMATIC: FORMS” introduces the Alloy Ripple Case, a high-end aluminum design, alongside accessories including Metal Charms, a 2-in-1 Metal Cross-body Chain, and Custom Metal Charm Cubes for personalization.
Launching simultaneously, “CHROMATIC: HUES” offers five new color variants of the Ripple Collection, expanding the line with bolder aesthetics.
Products in the CHROMATIC COLLECTION will range from $10 to $85 and will be available online and at select CASETiFY Studio retail locations worldwide.
Source: Press Release
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