WEBTOON Entertainment has announced a corporate rebrand and restructuring of its North American entertainment and IP operations. Wattpad WEBTOON Studios has been renamed WEBTOON Productions, and the company has made several key executive appointments as part of this shift.
David Madden has been named President of WEBTOON Productions, where he will continue overseeing development, production, and sales of U.S. and international film, television, and animation projects based on WEBTOON and Wattpad IP. Madden joined the company in 2022 as Head of Global Entertainment and previously held senior roles at AMC Networks, Fox Broadcasting Company, Fox Television Studios, and Berlanti Productions.
Maximilian Jo, currently General Counsel and Corporate Secretary, will take on the additional role of Vice President, Head of Strategy for the Global IP Business. In this expanded capacity, he will lead strategic planning for WEBTOON Productions and the company’s broader IP initiatives. Jo joined WEBTOON in 2021, having previously served as General Counsel for Yeezy and for CJ Entertainment America.
Both Madden and Jo will report to Yongsoo Kim, Chief Strategy Officer and Head of Global WEBTOON at WEBTOON Entertainment. Yongsoo Kim said regarding the changes:
“At WEBTOON Entertainment we’re transforming storytelling and entertainment for fans and creators all over the world. Our platforms are a staple of Gen Z culture and our entertainment teams are working with some of the most exciting voices in Hollywood. We have hits on every global streaming platform, and people all over the world know that WEBTOON means incredible content and passionate fandoms. Our rebrand as WEBTOON Productions highlights our global WEBTOON brand, signaling the incredible format, creator voices, and world-class IP that makes up our ecosystem. With the leadership of some of the most talented executives in the industry, we’re here to usher in a new era of entertainment and bring more WEBTOON adaptations to the North American market.”
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In a separate move, Tina McIntyre has been appointed Head of the newly created WEBTOON Consumer Goods division, which consolidates the company’s publishing, merchandising, and licensing businesses. She will also report to Yongsoo Kim. McIntyre previously served as SVP and Head of Global Publishing for the company and has held marketing and publishing roles at Scholastic, Hachette, and Little, Brown.
Recent releases from WEBTOON Productions include:
- Sidelined: The QB and Me (Tubi), which premiered at #1 and marked the highest new viewer acquisition for the platform
- Mala Influencia (Netflix), debuting at #1 in 40 countries in May 2025
- Through My Window (A través de mi ventana), a top-performing non-English film on Netflix, adapted from a Wattpad novel
Projects currently in development include:
- Sidelined 2: Intercepted and Kissing is the Easy Part (Tubi Originals)
- Sigue Mi Voz, scheduled for theatrical release in September 2025
- An animated adaptation of Lore Olympus, in partnership with The Jim Henson Company
- Death of a Pop Star, developed with Diablo Cody and producer Mason Novick
- Love Advice from the Great Duke of Hell, in development with Imagine Entertainment
Source: Press Release
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