CASIO G-SHOCK and To Be Hero X Collaboration Watches Announced in China

CASIO’s G-SHOCK brand is collaborating with the popular Aniplex, Bilibili, and BeDream anime co-production To Be Hero X on three new watches inspired by Lucky Cyan, ‘The Commoner’ Lin Ling, and a third centered around the series’ worldview. The official G-SHOCK Weibo account in China confirmed the news on July 25, in a post that reads:

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“In a world where trust makes heroes, when the TOUGHNESS spirit awakens, everything is possible. G-SHOCK joins hands with the popular domestic animation To Be Hero X, drawing inspiration from the animation’s worldview and the concepts from popular characters Lucky Cyan and Lin Ling, injecting the heroic spirit of fearless exploration and challenging the limits into the classic GA-110 and GA-2100 [Lin Ling, Lucky Cyan] watches, to launch three models of wristwatches.“

You can check out the images of the CASIO G-SHOCK and To Be Hero X collaboration watches below. The model inspired by the anime itself is priced at 990 yuan (~$138) and features the text ‘202504060830,‘ which represents the start date and time of the anime. The Lin Ling and Lucky Cyan watches are priced at 890 yuan (~$124). Fans can access the watches at the official CASIO website (China).

To Be Hero X is enjoying global success, with recent interviews with Aniplex producer Shizuka Kurosaki confirming that the series is a major hit in Latin America, and particularly North America. She added in her interview with Branc that the preference in these territories was to watch anime dubbed over subbed and spoke about the unorthodox approach to producing the anime, namely the lack of a finalized script for all episodes before the production stage. She added further details in another interview with Nikkei XTrend.

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Li Haolin directs To Be Hero X at Studio BeDream, which co-produces the series alongside Aniplex and Bilibili. Kurosaki reiterated Aniplex’s stance on its openness to more international co-productions. Meanwhile, China’s Bilibili has partnered with Fuji TV to jointly develop new IP.

Source: G-SHOCK Official Weibo, CASIO Website
©bilibili/BeDream, Aniplex