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Uniqlo Shows Off Chainsaw Man Collaboration

Popular clothing brand Uniqlo has announced a new collaboration with the Chainsaw Man franchise series. The designs by Kosuke Kawamura will be released in the United States on October 24. This UT collection of all-original designs brings together Chainsaw Man, a mighty hero who becomes a chainsaw as he takes on enemies, with Kawamura’s “cut and rebuild” style. The lineup of men’s T-shirts is comprised of nine styles. For the graphic designs, Kawamura takes the original anime drawings and scenes and gives them a new expression using his distinctive shredded art and collage style.

In addition, both the short and long sleeve T-shirts have a street fashion style oversized silhouette jointly developed by Kawamura and UNIQLO. The striking art shines through, while a focus on ease of wearing completes this formidable collection.

I used a lot of the original anime art and scenes for this collection. Since the drawings are very detailed, it was easy to expand the range of ideas as design material, and I was able to try various collage styles and methods. Even in the rough original drawings, the pictures themselves are well finished, and I felt that they could be used as-is for T-shirt designs. My aim was to create designs that long-time fans of Chainsaw Man could enjoy as something a little different, and that people unfamiliar with the anime would want to wear as well.

Kosuke Kawamura

Chainsaw Man is a manga by Tatsuki Fujimoto. The first part of the manga ran from March 2018 to December 2020 in Shueisha’s Weekly Shonen Jump. The second part debuted in July 2022 in Shueisha’s Shonen Jump+ online magazine. An anime adaptation by studio MAPPA aired from October to December 2022.

Viz Media has licensed the manga in English, describing it as:
Denji’s a poor young man who’ll do anything for money, even hunting down devils with his pet devil Pochita. He’s a simple man with simple dreams, drowning under a mountain of debt. But his sad life gets turned upside down one day when he’s betrayed by someone he trusts. Now with the power of a devil inside him, Denji’s become a whole new man—Chainsaw Man!

Source: Press Release, Uniqlo USA Official Twitter
©Tatsuki Fujimoto / Shueisha, MAPPA

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