WcDonald’s, an ongoing anime gag to represent the fast food chain McDonald’s, finally comes to life as the popular global brand launches a new campaign to reclaim the name. The campaign aims to feature the WcDonald’s universe through a series of upcoming short anime series, manga-inspired packaging, and a limited edition sauce, among others.
As part of this WcDonald’s campaign, McDonald’s has teamed up with Japanese animation Studio Pierrot (Naruto, Bleach, Yu Yu Hakusho, Black Clover) to produce the first official WcDonald’s anime. Four episodic shorts will take fans into the flavorful world of WcDonald’s, where a story about the WcDonald’s Sauce and WcNuggets unfold each week.
- The Race to WcDonald’s (drops Feb. 26): A rivalry strong enough to withstand the test of time as our two heroes embark on an epic race to WcDonald’s.
- Love from Across the Booth (drops March 4): Our two protagonists discover the WcDonald’s Sauce and WcNuggets aren’t the only perfect pairing.
- WcNuggets Space Frontier 3000 (drops March 11): A team of WcDonald’s pilots must protect the last WcNugget against an ominous force.
- The Wisdom of the Sauce (drops March 18): Three women are transported to a distant land to unravel the mystery surrounding the elusive sauce before it’s gone forever.
McDonald’s also teamed with manga artist/illustrator Acky Bright to design custom WcDonald’s packaging that will take customers deeper into the world of WcDonald’s with every meal. Fans will receive manga-inspired packaging featuring WcDonald’s Crew characters, sketched by Acky himself.
The fast food chain is also launching a real-life WcDonald’s branch in Los Angeles, California, which will run from March 9-10. According to the company, this limited-time restaurant experience will provide fans with a multi-sensory dining experience. Guests will be transported into the WcDonald’s universe through 360 projection mapping and immersive tabletop projections inspired by the four WcDonald’s anime episodic shorts – all while enjoying a set menu of WcDonald’s items. Fans can reserve their spot exclusively on OpenTable starting Feb. 28 by searching “WcDonald’s Immersive Dining Experience” on the OpenTable app or website.
Anime is a huge part of today’s culture, and we love that our fans have been inviting us into the conversation for years. The WcDonald’s universe is a reflection of what fans have created. It honors their vision and celebrates their creativity, while authentically bringing it to life in our restaurants for the first time ever.
Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s USA
Meanwhile, the campaign’s limited edition sauce features a combination of ginger, garlic, and soy with a slight heat from chili flakes and packs an energetic blast of flavor in every bite. The sauce also pairs perfectly with an order of 10-piece “WcNuggets” (Chicken McNuggets) or on the side of any of McDonald’s go-to menu items.
Source: Press Release, Official Website
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