Popular anime streaming platform Crunchyroll unveiled a new brand identity that will be first rolled out at the upcoming San Diego Comic-Con on July 25. For Crunchyroll, the new brand identity aims to reflect the joy that anime brings to fans. A video showcasing the motifs for the revamped brand was also revealed:
The new Crunchyroll brand identity first features a modernized logo with a balanced eye symbol and revamped wordmark; a new font set called Crunchyroll Atyp that blends classic and modern elements for improved readability; and a vibrant color system featuring “orange, black, white, and taupe to reflect anime’s dynamic nature.”
In addition, its new glyph system boasts over 139 anime and manga-inspired characters, adding depth and personality. A new seven-second audio-visual mnemonic captures the immersive Crunchyroll experience with anime-inspired sound design and playful elements. There is also a collaboration and co-creation with Japanese artists on new textures and patterns for the new brand identity, further enhancing the brand’s authenticity and immersive storytelling.
With the new Crunchyroll look first rolling out at San Diego Comic-Con, fans will see the new motifs emblazoned across the Rady Shell concert venue in celebration of the Crunchyroll Concert Series. Fans will get a chance as well to showcase their passion for anime by picking up a limited and fan-forward streetwear collection inspired by the new and refreshed Crunchyroll – designed by 2024 CFDA Fashion Fund finalist Sebastian Ami.
“As the number of ‘anime-curious’ people approaches the one billion mark, and anime continues to command a prominent place in popular culture, we wanted to evolve the Crunchyroll brand to appeal to a growing diversity of global fans without losing the core essence of what fans have loved about Crunchyroll along the way. We believe this new brand evolution will encourage and welcome many anime fans to deepen their love for years to come.”
Rahul Purini, President of Crunchyroll
“A lot of attention to detail and meaning was embedded into all the unique elements of our updated look and feel. Whether it be the vibrancy of our new Crunchyroll orange or the audio mark inspired by anime’s unique sounds. Our teams live and breathe anime, and we wanted to pour that passion into designing a brand that is purposely fit for legions of fans around the world – giving them space to deepen their love and further their emotional connection.”
Gita Rebbapragada, Chief Operating Officer of Crunchyroll
Crunchyroll recently removed the comments and reviews option on its anime and news pages. The platform stated that the move was to ensure the removal of harmful content and misinformation with the aim of improving the overall user experience.
Source: Press Release, Official Announcement
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