How Do You Live, the upcoming movie by Hayao Miyazaki, is not getting any type of promotion despite its upcoming theatrical premiere on July 14. This was revealed in a recent interview with the film’s producer Toshio Suzuki. Suzuki is also one of the co-founders of Studio Ghibli with Miyazaki and Isao Takahata.
The interview, conducted by Bunshun editor Manabu Shintani, notes that the previously-released teaser visual for How Do You Live will remain the only remaining promotional material for said film. This means that there will be no trailers to be released, as well as any other promotional-related endeavors or events to be done.
How Do You Live has been previously reported as Miyazaki’s “last work” as he came out of retirement in 2016 to work on this film. The film is based on the novel of the same name by Yoshino Genzaburo, first published in 1937. The novel was republished in 1945 by Mira-sha Publishers following World War II.
Barnes and Noble has published an English version of the How Do You Live novel, describing it as:
How Do You Live? is narrated in two voices. The first belongs to Copper, fifteen, who after the death of his father must confront inevitable and enormous change, including his own betrayal of his best friend. In between episodes of Copper’s emerging story, his uncle writes to him in a journal, sharing knowledge and offering advice on life’s big questions as Copper begins to encounter them. Over the course of the story, Copper, like his namesake Copernicus, looks to the stars, and uses his discoveries about the heavens, earth, and human nature to answer the question of how he will live.
Hayao Miyazaki is regarded as one of the most accomplished and celebrated filmmakers in the anime industry. Some of the films he directed under Studio Ghibli include Castle in the Sky (1986), My Neighbor Totoro (1988), Kiki’s Delivery Service (1989), and Porco Rosso (1992), Spirited Away (2001), Howl’s Moving Castle (2004), Ponyo (2008), and The Wind Rises (2013).