Ado spoke to Pasadena Star-News ahead of her performance at Zipangu on May 16, where she shared that she’s currently happy to keep her identity a secret. When asked whether she would reveal herself one day, the popular J-pop music artist replied, “About eventually revealing myself to the public, I’m not thinking about that at all right now. I’m happy singing the utaite style, keeping my identity a secret, a mystery.“
“I think I will this going [sic] unless the country somehow comes up with a law that says you must reveal your face when you’re singing. [Laughs] Then I might have to rethink things.”
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Reasons Why I Love Ado and What She Stands For
Ado recently garnered attention when she showed part of her face in the music video for “Vivarium,” described as one of her most personal songs yet. Anime Corner’s Luke So did a breakdown of “Vivarium”, including the title’s meaning, the MV’s symbolism, as well as the background to the song, detailed in her recent autobiography Vivarium: Ado and Me. It’s an insightful article, so please do check it out.
“When the scene aligns with her running and then singing with a flag representing Ado in the background, it creates a striking moment that reflects both her personal journey and the connection she has built with her fans. It’s what motivated me to write about the song and research everything about it.“
As mentioned, Ado was among the acts performing at Zipangu, a Japanese-led U.S.-based musical festival self-funded by her management agency, Cloud Nine. Other listed acts included Ado, Atarashii Gakko!, Chanmina, HANA, MAN WITH A MISSION, Yuki Chiba, and 10-FEET. You can read about the background to the festival’s creation here: ‘Japanese Music Hasn’t Yet Made Its Mark on the World’: Ado’s Manager Challenges Himself and Japan to Go Further.
At the source below, you can read more of Ado’s interview, including her aspirations to sing in English, her childhood, the decision to be anonymous, whether she was supported in being so, her international intentions, and what she loves to do when she comes to California.
Source: Pasadena Star-News
Featured image from “Vivarium” MV © 2026 Universal Music LLC.
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