Attack on Titan was the most in-demand TV show and anime series globally in 2021, according to the latest data from audience demand analytics firm Parrot Analytics.
According to the firm’s 4th annual Global TV Demand Awards, Attack on Titan emerged as the most in-demand TV show of 2021, besting Squid Game, the popular South Korean TV series streamed exclusively on Netflix. In addition, Attack on Titan was also recognized as the most in-demand anime series of 2021.
Parrot Analytics noted that Attack on Titan’s popularity can be traced back to the growing popularity of anime globally. According to their data, global demand for anime grew around 118%, and the genre’s global demand share increased from 4.2% to 7.1%. Anime was the third most in-demand global subgenre in 2021, behind crime dramas and sitcoms.
Furthermore, there has been a rise as well in media consumption for non-English TV series. Global demand for Japanese-language content, led largely by anime series, increased by 83%, while Korean-language content was up 37% over the same time.
“This year’s Global TV Demand Award winners reaffirm that accessibility is key to audiences around the world finding their next favorite show. High caliber anime series out of Japan, like Attack on Titan, are more easily available now than ever before, streamlining the process of discovery, consumption, and conversation. As entertainment platforms pivot to more global markets, the more likely it is that a show out of South Korea, Spain, or Germany will find a fanbase outside of its core region. This year’s winners reiterate demand for international content is higher than ever — they just need to be in sight to remain top of mind.”Julia Alexander, Senior Strategy Analyst at Parrot Analytics
The anime series Dragon Ball Z was also recognized as the most in-demand legacy series of 2021. The winning series for each category was determined based on Parrot Analytics global TV demand data for the period January 1, 2021, to December 31, 2021.
A century ago, the grotesque giants known as Titans appeared and consumed all but a few thousand humans. The survivors took refuge behind giant walls. Today, the threat of the Titans is a distant memory, and a boy named Eren yearns to explore the world beyond Wall Maria. But what began as a childish dream will become an all-too-real nightmare when the Titans return and humanity is once again on the brink of extinction…Official Synopsis, Kodansha
©Hajime Isayama, Kodansha/”ATTACK ON TITAN” The Final Season Production Committee