Sony's PRISM Project to Cease Operations on March 31

PRISM Project, one of the VTuber projects under Sony Music Entertainment Japan, will cease operations on March 31. With this announcement, all of its eighteen currently-signed talents will become independent VTubers, retaining their IP and respective social media channels.

PRISM Project has also encouraged fans to tune into each VTuber talent’s streams and/or social media in early March for more information about each talent’s individual plans for their activities after March 31. Moreover, events and releases that are currently scheduled for the month of March will continue, and merchandise orders placed by the March 31 deadline will be fulfilled even after the conclusion of PRISM Project operations.

Meanwhile, the project’s official YouTube and X (Twitter) official accounts will remain as an archive, and fan mail received by March 31 will be delivered to talents as normal. It has asked that its fans continue to support talents’ events and activities through their final streams in late March.

Shogun, producer at PRISM Project, stated that after careful consideration and discussion between management and talents regarding each talent’s goals as virtual performers, and with an eye towards industry trends and the considerable staff resources required not only to sustain but to further grow the brand, together they have made the incredibly difficult decision to cease talent management operations and make it possible for each talent to continue their talent activities under their current talent names with their current character IPs.

He also added that as they recognize how heart-wrenching and surprising announcement this announcement will for their they want to also share that PRISM Project is eternally grateful for the long-term, passionate support of its fan audience, and that they hope that fans will continue to support each talent as they take the next step in their talent activities.

“Since the transition to Sony Music, PRISM Project’s talents created nearly two years of engaging, pioneering content, and we are extremely proud of the contributions that each PRISM talent has made to the virtual talent space. Our opportunity to bring PRISM talents’ content to a much larger audience (both virtually and physically), to achieve a long list of ‘firsts’ for PRISM as a staff-and-talent team, and to have had the chance to continue to pursue our mission of helping each and every one of our viewers find something they love and feel happiness every single day was an honor and a privilege.”

Statement from Shogun, PRISM Project Producer

These eighteen active talents that will continue to transition as independent VTubers include the following:

• First Generation (Cosmia): Iku Hoshifuri, Aoi Tokimori, Meno Ibuki
• Second Generation: Rita Kamishiro, Luto Araka
• Third Generation: Shiki Miyoshino, Nia Suzune, Yura Rikudou, Pina Pengin
• Fourth Generation: Naki Kamizuki, Sara Nagare, Non Anon
• Fifth Generation (PRISM Forecast): Ami Amami, Kou Tsubame
• Sixth Generation (PRISM Polaris): Jun Akane
• Seventh Generation (PRISM Cerulea): Mako Sameshima, Nana Asteria, Emma Oumiya

PRISM Project was founded by Anotherball, Inc., and then transitioned to management and operation by Sony Music Entertainment (Japan) Inc. in May 2022.

Source: Press Release, Official Website
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