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Netflix: More Than Half of Current User Base Watch Anime

The popular streaming platform Netflix unveiled that more than half of its current registered users worldwide are tuning in to anime series licensed on their platform. In addition, Netflix noted that 90% of their Japanese users have used the platform to watch anime.

A montage from Netflix Anime unveiled during the AnimeJapan 2022 event

This fact was unveiled by Kohei Obara, director for anime creative at Netflix, during an interview with Variety. The statement was made during Netflix’s participation at the recently-concluded AnimeJapan 2022 event, where some of this year’s most-anticipated titles were announced.

From diversifying our slate to bringing back fan favorites, we want to continue growing our members’ discovery and love for anime, both in Japan and around the world with this next chapter of anime on Netflix.

Kohei Obara, director, anime creative, Netflix (via Variety)

Some of those titles being unveiled at Netflix’s segment for AnimeJapan this year include Jojo’s Bizarre Adventure: Stone Ocean, Ghost in the Shell: SAC_2045, Spriggan, Ultraman, Thermae Romae Novae, among others. Netflix has been ramping up its anime catalog in the past few months, making collaborations with animation studios such as CLAMP and WIT Studio, as well as with other big animation studios such as MAPPA, NAZ, Science SARU, and Studio Mir.

Data depicting the number of Netflix users globally from 2020 to an expected growth for 2024 / Photo Courtesy of Insider Intelligence

According to Insider Intelligence, Netflix has around 214 million global paid memberships for the third quarter of 2021. This was an increase from their 16 million subscribers during the third quarter of 2020.

Source: Variety
Featured Image: Jojo’s Bizarre Adventure (©LUCKY LAND COMMUNICATIONS/Shueisha, JoJo’s Bizarre Adventure SO Production Committee), Spriggan (©2021 Hirohi Takashige, Ryoji Minagawa, Shogakukan/Spriggan Project), Vampire in the Garden (©Netflix), Kakegurui Twin (©Homura Kawamoto, Toru Naomura/SQUARE ENIX, Kakegurui Production Committee)

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