HoYoverse has announced the launch of Operation Yum, a time-limited food collaboration tied to the first anniversary of its action RPG Zenless Zone Zero. The event will run in London from July 15 to August 15, in partnership with local fried chicken restaurant Butchies.
The collaboration introduces a themed menu item called the ZZZing Burger, available at all Butchies locations in London. Customers who purchase the ZZZing Burger combo will receive a scratch-off card. These cards can be redeemed for various in-game rewards, including an exclusive avatar and profile card, as well as physical items such as a postcard and poster from the Zenless Zone Zero Operation Yum Series.
A dedicated fan event will take place on July 19–20 at the Butchies restaurant located at 120 Tooley Street, London SE1 2TH. The event will include on-site activities, cosplay appearances, and distribution of limited-edition merchandise. Items available at the event include:
- Operation Yum Series Beach Towel
- Tinplate Badge
- Acrylic Keychain
- Other branded merchandise
Zenless Zone Zero recently launched Version 2.0, titled “Where Clouds Embrace the Dawn,” coinciding with the game’s official launch on Xbox Series X|S and Xbox Cloud Gaming. The game is also available on the PlayStation 5, PC, iOS, and Android. More information can be found on the official site or the game’s official account @ZZZ_EN on X (formerly Twitter).
Source: Press Release
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